This time of year, fashion reporters like to talk about the red carpet. It connects our rarefied business to the real world better than anything else, the thinking goes (if you can call five-figure dresses and armies of stylists, hair, and makeup people the real world).
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Bouchra Jarrar’s understated couture took a turn toward the boudoir for fall with bra tops, filmy skirts and luminescent silks.
Lire la suiteHaute couture is essentially an after-dark affair. The fact that she focuses mostly on daywear has been a point of difference for Bouchra Jarrar from the beginning.
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Jarrar’s is a wardrobe-building approach that typically starts with a great-looking jacket or coat.
Lire la suiteBouchra Jarrar is in growth mode, with new sales agents in Japan and the Middle East, and plans to bring her Spring 2015 offering to New York for a week in October.
Lire la suiteBouchra Jarrar's true love is tailoring. She is a master—both technically skilled and inventive.
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Proud to be showing her 10th couture collection as an independent designer, she continues to strengthen her craft.
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It's official. In December, French fashion's governing body, the Chambre Syndicale, granted Bouchra Jarrar an haute couture appellation. This was an upgrade from her guest-member status and a seriously big deal.
Lire la suiteIf you've been paying attention to the headlines, you'll have noticed that France's big fashion conglomerates have been in major acquisition mode lately.
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The designer is so committed to and intrigued by the viability of “accessible couture” that for fall, she upped the haute to about 70 percent of the lineup.
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Bouchra Jarrar is a big talent who prefers the small gesture. The ready-to-wear collection she showed at the Musée Bourdelle put in sharp relief the frivolousness of some of the haute couture paraded elsewhere today.
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"I would waste my time if I wasn't doing things women could wear." Some designers should have that tattooed on their arm to remind them of their raison d'être.
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Couture week means a lot of crinoline, tulle, and taffeta. The word "fusty" comes to mind. Bouchra Jarrar cut through all that like a knife today with another collection that confirms her technique is just as sharp as her vision.
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"I'm fascinated by asymmetry," said Bouchra Jarrar after her show. "I'm looking for the harmony in asymmetry, because this is life, I think."
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Bouchra Jarrar notes that she’s not into dusty-musty, page-turning research, preferring to find inspiration in the hand of a fabric.
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If the clothes that Bouchra Jarrar showed for her second haute couture collection weren't quite as severe as the austere stonework of the Musée des Arts Décoratifs that provided their backdrop, they definitely had a classical rigor about them.
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