Bouchra Jarrar Is Opening Her Couture Universe to Men

After sitting out the couture for four years, the exacting designer is showing only 15 looks at her salon-style show.

Photo Giovanni Giannoni

First published WWD

Back on the couture schedule for the first time since 2016, Bouchra Jarrar has added many au courant elements to her exacting, soigné brand of fashion. Her salon-style show today at her Parisian apartment will feature a diverse cast from ages 18 to 70 — including men. She’s also dusted off some archival styles — a tuxedo suit and a killer leather Perfecto — and will introduce her first logo, her initials writ small on a rock-concert T-shirt.

At an exclusive preview Tuesday, the designer was wearing a mohair cardigan, Adidas track pants and Nike sneakers, and her collection, dubbed Edition No. 1, reflects her relaxed and sanguine spirit, particularly the slouchy pantsuits in languid wool, and a loose, romantic smock in silk. There was still strict tailoring, including handsome trenchcoats a man or woman could wear, and Jarrar’s fetish flourishes of feathers and beads, here as majestic collars to lift the head, there as a flourish on the shoulder of a sleeveless jacket.

by Miles Socha